Mobile
apps on phone devices, whether it be Android or iOS operating system, are
highly linked to social media. In Malaysia, a survey by Connected Life, TNS and
Kantar (details of these editors available in link below) suggested that
Malaysian Internet users are amongst the global social leaders.
Some
statistics include: “Facebook is by far the most
popular application, with almost half of Malaysian Internet users identifying
it as their favourite social platform (48%) and 88% visiting the site weekly.
WhatsApp is not far behind for weekly use, at 72% of Malaysian Internet users,
however it’s the favourite platform for just one fifth of the population (19%).”
Such numbers grow due to the increasingly
ease of access to social media via mobile apps. From this study, it was shown
that “Malaysia is one out of only five places in the
world where smartphone usage is higher than computers at 51% vs 39%.”, “In
fact, 35% of the Malaysian users surveyed say they exclusively use their
smartphones and no other device to access the Internet, making Malaysia the #1
country in the world when it comes to smartphone Internet access exclusivity”
From articles here, it should be concluded that mobile apps plays a huge role in Malaysian
society, whether it is an advantage or a disadvantage, the answer is uncertain. This will be discussed in
the following posts.
Author: Florence Chong
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