For businesses, below are the main advantages:
- Create a direct marketing channel
- all the information businesses want their customers to know is right at the customer's fingertips, including special sales and promotions
- push notifications may serve as a reminder to these information
- To be visible to consumers
- the app is always there serving as a reminder, even if the customer is not intending to use the app, he will have to scroll through a bunch of apps that may include the businesses' app
- Build brand recognition
- the more exposed customers are to your brand, the more inclined they will be towards purchasing your product/services.
- as brands becomes more recognised, this increases the value of the business
- businesses are more flexible to design their app in such a way that would give better impressions of the brand to customers than a design of a blank billboard
- Improve customer engagement
- customers may provide feedback or complaints via the app with ease as compared to calling the business about it
- Cultivate customer loyalty
- with noise levels of promotions so high, an app is a better platform to reach out to customers as compared to advertisements on radio or billboards
- the more the business is able to reach out, the more loyal customers the business will get
Some businesses that are aboard this technology wagon are: Nike +, Zalora, Uber
For consumers, here are the main advantages:
- Ease to use and convenient
- its easy to access (merely by downloading it from the app store) and it is easy to learn how to use it, since the app is designed to be consumer friendly
- its on the mobile devices of consumers, which means it is directly at their fingertips. No longer will they need to access the computer/laptop and enter the url to the websites. It merely is a tap away.
- Easy schedule of appointments
- the app may make appointments and schedule it for consumers without having consumers taking the trouble to do it themselves.
- It provides reminders to events or appointments as well
For students/parents, here is the advantage:
- Ensure that parents get the message
- schools may design their own apps to inform parents about events of school and a child's progress in school without having to worry that students may not relay the message to the parents
Resources of this post is found in the following links:
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